Ryan is on a mission to revolutionize sales, give back, and share his formula for success to enable and motivate others. He is the author of three books: Sell It Like Serhant: How to Sell More, Earn More, and Become the Ultimate Sales Machine, Big Money Energy: How to Rule at Work, Dominate Life, and Make Millions, and Brand It Like Serhant: Stand Out From the Crowd, Build Your Following and Earn More Money. Ryan also developed the SELL IT ecosystem to bridge the skill gap in today’s gig and freelance economy. SELL IT offers practical tools and a vibrant community of over 30,000 sales professionals to empower the new wave of entrepreneurs and help others master the art of sales in any profession.

Central to Ryan’s beliefs is giving back and amplifying others’ success. He is committed to operating with purpose and supports causes focused on bettering housing equality, health, and the city of New York. He has donated and dedicated resources to City Harvest, Feeding America, the Ali Forney Center, the NYC Sanitation Foundation, and Project Sunshine. In 2021, Ryan was named the National Ambassador for the American Cancer Society’s “Real Men Wear Pink” initiative, a campaign that enlists men to raise funds and awareness for breast cancer research. Ryan wore pink every day in October, raised funds, and dedicated his global social platforms to spreading critical information to help fight the disease. In total, the 2021 campaign raised over $12 million.